A bold critique of how movements get co-opted, tokenized, and turned into merchandise while real change lags behind.
Wear it to call out the hypocrisy: corporations slapping BLM on products for clout, politicians using the phrase for votes, brands profiting off pain without delivering justice. Or simply to remind folks — Black lives aren't here for your market trends.
Perfect for activists, culture critics, streetwear heads, or anyone tired of performative progress. Not for the faint of heart — this one's meant to provoke thought (and maybe a few side-eyes).


Black Lives Marketing. Because some truths need to be scratched into visibility. Grab yours and wear the irony.