A bold critique of how movements get co-opted, tokenized, and turned into merchandise while real change lags behind.
Wear it to call out the hypocrisy: corporations slapping BLM on products for clout, politicians using the phrase for votes, brands profiting off pain without delivering justice. Or simply to remind folks — Black lives aren't here for your market trends.
Perfect for activists, culture critics, streetwear heads, or anyone tired of performative progress. Not for the faint of heart — this one's meant to provoke thought (and maybe a few side-eyes).


Black Lives Marketing. Because some truths need to be scratched into visibility. Grab yours and wear the irony.


EU representative: HONSON VENTURES LIMITED, gpsr@honsonventures.com, 3, Gnaftis House flat 102, Limassol, Mesa Geitonia, 4003, CY
Product information: Gildan 18500, 2 year warranty in EU and Northern Ireland as per Directive 1999/44/EC
Warnings, Hazard: For adults, Made in Bangladesh
Care instructions: Machine wash: cold (max 30C or 90F), Non-chlorine: bleach as needed, Tumble dry: medium, Iron, steam or dry: low heat, Do not dryclean